Growth Marketer & Creative Director
AI Creative Operations · Content Systems · Growth Marketing
Strategy. Creativity.
Systems. AI.
I work at the intersection of creative strategy, growth, AI and operations — building workflows that move ideas from concept to production, testing and improvement.
Production
Testing
Improvement
FROM IDEA
TO EXECUTION.
Creative Strategy
Audience insights, growth angles, narrative frameworks and creative direction.
AI Workflows
Prompt systems and generative workflows for text, image, video and voice.
Creative Operations
Production coordination, documentation, QA, versioning and delivery.
Optimization
Performance insights translated into better creative decisions and stronger workflows.
Scaling short-form creative production for SimplyWise, a technology company building AI tools for contractors.
AI-generated 3D scanning narrative, produced inside the weekly system.
9:16 · Vertical · Muted loopMore content, more variations, faster testing — without losing consistency.
Creative strategy, reusable AI workflows and structured operations as one system.
Production scaled from ~10 to up to 128 short-form videos per week.
Built for repeatability, not one-off production.
I co-designed and operated the creative workflows and production systems behind the project.
Growth Angles
Narrative Frameworks
Hooks
Creative Testing
AI Generation
Editing
Assembly
QA
Versioning
Documentation
Delivery
Creative thinking and operational execution worked as one process.
The goal wasn't to produce more. It was a workflow that could absorb rising demand without losing structure.
Clear production stages
Standardized QA
Asset organization
Version control
Workflow documentation
Continuous optimization
Scale came from improving the system — not just increasing effort.
Videos were never isolated. Insights from what shipped decided what came next.
Strategy → System
→ Execution → Learning
Understand
Audience, problem, objective and context.
Structure
Turn the goal into a creative framework and production workflow.
Build
Prompts, assets, scripts and reusable systems.
Produce
Coordinate generation, editing, QA and delivery.
Learn
Results and production insights improve the next iteration.
Creator & Systems Designer
AI becomes more useful when it works inside a system.
ZOE OS turns ideas into structured, documented and executable projects through AI.
ZOE Ecosystem
01 — What is it?A structured architecture for AI-native creative systems.
ZOE Standard defines what the system should do. ZOE OS demonstrates how it is implemented in practice.
Documentation Architecture
02 — How is it structured?A structured documentation system designed to make AI-native work repeatable, governable and extensible.
From foundational principles to reusable implementation assets.
Core Modules
03 — What is inside it?The operational components that turn ideas into structured, documented and executable systems.
Global Workflow
Core Directives
CDM
Narrative
Execution
Learning
Relationships
Taxonomy
Metadata
Memory
Context
Planning
Reflection
ChatGPT
Gemini
Cursor
LangGraph
Startups
Consulting
Branding
Marketing
Research Template
Decision Template
Prompt Template
Creative Strategy
Audience Research
Content Strategy
Creative Testing
Storytelling
Generative AI
AI Image Generation
AI Video Generation
AI Voice Generation
Creative Automation
Workflow Design
Process Optimization
Documentation
QA
Project Coordination
Magnific · Kling
Higgsfield · ElevenLabs
Premiere Pro · CapCut
Notion · Google Workspace
Microsoft Office
Zoe Rodriguez
Growth Marketer & Creative Director
AI Creative Operations · Content Systems · Growth Marketing
Let's build something that works — and can keep working.